The U.S. Company Google has presented Friday, October 28, a new version of its television system connected to the Internet. Long heralded as a possible source of growth for the group's search engine, Google TV just to win. The launch originally planned this year in Europe was also postponed to 2012.the new system, Google initially put on a new streamlined interface. Google also wants to provide further integration with YouTube, the online video site. Developers of Android, the operating system for mobile devices, may also develop applications for Google TV.
This update comes a year after the launch of Google TV, Sony TVs on board and accessories Logitech, easy access to the Internet on their television, for example, download movies, free or paid. However, shortly after the launch, Sony and Logitech had to cut prices in the face of disappointing sales, and delay the launch outside the United States. The crucial issue remains the supply of content. At the launch in the U.S., Google has failed to sign agreements with the main actors in television, as CBS and News Corp. Also in France, the U.S. group has faced strong criticism of the beneficiaries.
INCREASED COMPETITION
"With this update, everyone goes there to buy a Google TV 2? I do not think so. Google still uses a model that most consumers have difficulty understanding," says Van Baker, an analyst at Gartner. Google also faces competition from major players like Apple and Microsoft, which have recently proposed similar devices. In services, sites like Hulu or Netflix also offer an expanded offering of online video in the United States.
But against these competitors, Google could benefit from the purchase - for $ 12.5 billion (8.9 billion) - Motorola Mobility. In addition to its portfolio of technology patents, the company has a division for TV decoders. For a company like Google, which generates almost the bulk of its revenue through advertising, the connected TV is an important growth driver, while the advertising market in the United States is estimated at $ 70 billion (49, 8 billion euros) in 2011 by IDC.
But against these competitors, Google could benefit from the purchase - for $ 12.5 billion (8.9 billion) - Motorola Mobility. In addition to its portfolio of technology patents, the company has a division for TV decoders. For a company like Google, which generates almost the bulk of its revenue through advertising, the connected TV is an important growth driver, while the advertising market in the United States is estimated at $ 70 billion (49, 8 billion euros) in 2011 by IDC.
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